Job Description
Align yourself with an organization that has a reputation for excellence! Ranked as No. 1 Workplace by Indeed.com, we also were awarded the Advisory Board Company’s Workplace of the Year. This recognizes hospitals and health systems nationwide that have outstanding levels of employee engagement. We offer an outstanding benefit package that includes paid time off, health care and 403(B) along with competitive compensation. Join us! Discover why U.S. News & World Report has named us one of America’s Best Hospitals.
What will you be doing in this role?
The Associate Director, Marketing is a key member of the team responsible for setting the overall marketing strategy for Cedars-Sinai. Develops, designs, and implements marketing strategies and tactics to drive overall growth for Cedars-Sinai. In this hybrid role, collaborates cross-functionally with internal partners to enable consistent application of the Cedars-Sinai brand and ensures seamless utilization of clinical content across channels. Establishes metrics and goals/success criteria and landmarks that align with organizational goals and measures the effectiveness of marketing plans. Duties include:
- Develops and implements strategic marketing goals, strategies, and tactics for assigned departments, institutes, and/or established priority areas.
- Collaborates with key cross-functional partners across Cedars-Sinai to ensure aligned brand execution. Provides strategic direction, leadership, and motivation to ensure that all parties work together to achieve the bottom-line measured results.
- Develops and executes complex short- and long-term marketing objectives to capitalize on identified opportunities.
- Ensures that marketing initiatives are tracked and measured in order to monitor their effectiveness. Reports outcomes to leadership.
- Stays abreast of emerging marketing trends, best practices, regulations, tactics, and analytics related to assigned departments or key service lines.
- Provides strategic and operational direction on use cases, segmentation, analytics, dashboards, reports and data mining, if applicable.
- Interacts with key internal collaborators to help establish priority use cases and develop a culture where data and marketing insights help drive key investment decisions.
- Defines Key Performance Indicators (KPI), conversion events, measurement methodology and establish success criteria and/or benchmarks.
- Serves as the primary liaison and ensures that clinical leaders are informed on all marketing tactics for their respective service lines. Serves as clinical service line marketing subject matter expert (SME) and resource for others.
- In collaboration with leadership, guides the development and placement of advertising, public relations (PR), internal communications, research, web content, collateral and call center initiatives related to assigned areas.
- Initiates and directs the annual marketing planning for assigned areas by reviewing demographic, socioeconomic, competitive, competitor position and other internal/external forces affecting continued business success.
Qualifications
Requirements:
- Bachelor’s degree in marketing, communications, business administration, or a related field is required. Master's in business administration or a related field is preferred.
- A minimum of 8 years of marketing experience in a large, complex organization required, preferably in a healthcare marketing setting.
- A minimum of 8 years of managerial experience, overseeing direct reports within a department and/or service line, required.
- A minimum of 2 years of experience in healthcare marketing, preferably at an academic medical center. (Community, Advocacy and DIHE: experience in marketing Community and Social Impact) highly preferred.
Why work here?
Beyond outstanding employee benefits we take pride in hiring the best employees. Our accomplished and compassionate staff reflects the culturally and ethnically diverse community we serve. They are proof of our dedication to creating a dynamic, inclusive environment that fuels innovation.
Req ID : 14817
Working Title : Associate Director, Marketing
Department : Service Line Marketing
Business Entity : Cedars-Sinai Medical Center
Job Category : Marketing / Communications
Job Specialty : Marketing
Overtime Status : EXEMPT
Primary Shift : Day
Shift Duration : 8 hour
Base Pay : $154,668.80 - $216,538.40
Our compensation philosophy
We offer competitive total compensation that includes pay, benefits, and other recognition programs for our employees. The base pay range shown above takes into account the wide range of factors that are considered in making compensation decisions including knowledge/skills; relevant experience and training; education/certifications/licensure; and other business and organizational factors. This base pay range does not include our comprehensive benefits package and any incentive payments that may be applicable to this role. Pay Transparency Non Discrimination Provision (PDF) (opens in new window)
Diversity and Inclusion at Cedars-Sinai
We are caretakers and innovators committed to the pursuit of equitable healthcare. But health equity is not possible without representation. Our commitment to diversity goes beyond demographics or checking boxes. Our people must reflect the diverse identities, experiences and geographies of the communities and patients we serve – because that’s what our patients, colleagues and communities deserve. Quality Care and Research—For All, By All (opens in new window).
Cedars-Sinai is an Equal Employment Opportunity employer.
Cedars-Sinai does not unlawfully discriminate on the basis of the race, religion, color, national origin, citizenship, ancestry, physical or mental disability, legally protected medical condition (cancer-related or genetic characteristics or any genetic information), marital status, sex, gender, sexual orientation, gender identity, gender expression, pregnancy, age (40 or older), military and/or veteran status or any other basis protected by federal or state law. If you need a reasonable accommodation for any part of the employment process, please contact us by email at Applicant_Accommodation@cshs.org and let us know the nature of your request and your contact information. Requests for accommodation will be considered on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.
Cedars-Sinai will consider for employment qualified applicants with criminal histories, in accordance with the Los Angeles Fair Chance Initiative for Hiring.
At Cedars-Sinai, we are dedicated to the safety, health and wellbeing of our patients and employees. This includes protecting our patients from communicable diseases, such as influenza (flu) and COVID-19. For this reason, we require that all new employees receive a flu vaccine based on the seasonal availability of flu vaccine (typically during September through April each year) as a condition of employment, and annually thereafter as a condition of continued employment, subject to medical exemption or religious accommodation. For the same reason, you may also be required to receive other vaccines such as COVID-19 as a condition of employment. Cedars-Sinai reserves the right to make modifications to its required list of vaccines as required by law and/or policy. Cedars-Sinai’s AA Policy Statement (PDF) (opens in new window)