Job Description
Align yourself with an organization that has a reputation for excellence! Cedars-Sinai was awarded the National Research Corporation’s Consumer Choice Award 19 times for providing the highest-quality medical care in Los Angeles. We also were awarded the Advisory Board Company’s Workplace of the Year. This annual award recognizes hospitals and health systems nationwide that have outstanding levels of employee engagement. We offer an outstanding benefits package that includes health care, paid time off, and a 403(B). Join us! Discover why U.S. News & World Report has named us one of America’s Best Hospitals.
What you will be responsible for in this role:
The Associate Director, Marketing is a key member of the team responsible for setting the overall marketing strategy for Cedars-Sinai. The AD, Marketing will be tasked with developing and implementing marketing objectives, strategies, and tactics for assigned departments, institutes and/or established priority areas to drive growth for the organization. Collaborates cross-functionally with internal partners to enable consistent application of the Cedars-Sinai brand and ensures seamless utilization of clinical content across channels. Establishes metrics and goals/success criteria and milestones that align with organizational goals and measures the effectiveness of marketing plans:
Oversees marketing, brand and promotional efforts of Cedars-Sinai’s Women’s Health and Guerin Children’s. Develops and executes strategies and tactics that are integrated, measurable, and consistently convey Cedars-Sinai’s commitment to these service lines through strategic initiatives that meet established goals.
Creates and executes project work plans to lead multiple projects simultaneously for Women’s Health and Guerin Children’s. Independently manages timelines, tasks and team members to develop and implement projects that extend across Cedars-Sinai. Manages promotion, digital presence, publication content and other similar items.
Develops and implements strategic marketing goals, strategies, and tactics for defined markets. Identifies marketing goals and objectives and develops strategic roadmap to achieve desired results for target collaborators.
Collaborates, and some occasions, facilitates the development of the following key tactical initiatives: e-newsletters, social media, traditional and digital advertising, webinars, virtual town halls, consumer research and others.
Serves as marketing liaison to key clients and leaders, both internal and external, to provide guidance on and alignment of specific business unit goals to ensure integration of marketing and communications activities in support of achievement of those goals in an efficient and effective manner.
Analyzes market trends, consumer behavior, and partner feedback to inform decision-making and continuously enhance marketing approaches for effectively communicating the value and impact of the services we provide to target audiences.
Establishes and reports on key performance indicators (KPIs) and metrics to evaluate the effectiveness of marketing campaigns and initiatives, and regularly analyzing results to refine strategies and drive continuous improvement.
Qualifications
Requirements:
- Bachelor’s degree in marketing, communications, business administration, or a related field is required. Master's in business administration or a related field is preferred.
- A minimum of 8 years of progressive experience in marketing and communications is required.
- A minimum of 3 years of experience in healthcare marketing, preferably at an academic medical.
- A minimum of 3 years of experience in healthcare marketing at or for a pediatric hospital program highly preferred.
Why work here?
Beyond outstanding employee benefits including health and dental insurance, vacation, and a 403(b) we take pride in hiring the best, most passionate employees. Our accomplished staff reflects the culturally and ethnically diverse community we serve. They are proof of our dedication to creating a dynamic, inclusive environment that fuels innovation.
Our compensation philosophy
We offer competitive total compensation that includes pay, benefits, and other recognition programs for our employees. The base pay range shown above takes into account the wide range of factors that are considered in making compensation decisions including knowledge/skills; relevant experience and training; education/certifications/licensure; and other business and organizational factors. This base pay range does not include our comprehensive benefits package and any incentive payments that may be applicable to this role. Pay Transparency Non Discrimination Provision (PDF) (opens in new window)
Diversity and Inclusion at Cedars-Sinai
We are caretakers and innovators committed to the pursuit of equitable healthcare. But health equity is not possible without representation. Our commitment to diversity goes beyond demographics or checking boxes. Our people must reflect the diverse identities, experiences and geographies of the communities and patients we serve – because that’s what our patients, colleagues and communities deserve. Quality Care and Research—For All, By All (opens in new window).
Cedars-Sinai is an Equal Employment Opportunity employer.
Cedars-Sinai does not unlawfully discriminate on the basis of the race, religion, color, national origin, citizenship, ancestry, physical or mental disability, legally protected medical condition (cancer-related or genetic characteristics or any genetic information), marital status, sex, gender, sexual orientation, gender identity, gender expression, pregnancy, age (40 or older), military and/or veteran status or any other basis protected by federal or state law. If you need a reasonable accommodation for any part of the employment process, please contact us by email at Applicant_Accommodation@cshs.org and let us know the nature of your request and your contact information. Requests for accommodation will be considered on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.
Cedars-Sinai will consider for employment qualified applicants with criminal histories, in accordance with the Los Angeles Fair Chance Initiative for Hiring.
At Cedars-Sinai, we are dedicated to the safety, health and wellbeing of our patients and employees. This includes protecting our patients from communicable diseases, such as influenza (flu) and COVID-19. For this reason, we require that all new employees receive a flu vaccine based on the seasonal availability of flu vaccine (typically during September through April each year) as a condition of employment, and annually thereafter as a condition of continued employment, subject to medical exemption or religious accommodation. For the same reason, you may also be required to receive other vaccines such as COVID-19 as a condition of employment. Cedars-Sinai reserves the right to make modifications to its required list of vaccines as required by law and/or policy. Cedars-Sinai’s AA Policy Statement (PDF) (opens in new window)